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red/.planning/phases/02-marketing-site/02-CONTEXT.md
2026-03-19 14:46:01 -06:00

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# Phase 2: Marketing Site - Context
**Gathered:** 2026-03-19
**Status:** Ready for planning
<domain>
## Phase Boundary
A single public homepage for Teressa Copeland Homes — professional real estate marketing presence for a solo Utah agent. Visitors land here to learn about Teressa, read client testimonials, see a listings placeholder, and submit a contact inquiry. The agent portal (`/agent/*`) is completely separate and not linked from the public site.
</domain>
<decisions>
## Implementation Decisions
### Hero section
- Layout: Split panel — photo on the left, text content on the right (mirrors the login page feel)
- Tone: Professional and polished — credentials, experience, trust-building (not casual)
- CTA button: "Get in Touch" — smooth-scrolls to the contact form section
- Copy: Claude writes the headline, subheading, and bio (professional Utah real estate agent framing). Wrap text in clearly commented placeholders so Teressa can swap in her own words before launch
### Testimonials
- Display: Auto-scrolling carousel — rotates every 5 seconds, pauses on hover
- Navigation: Arrow controls and dot indicators so visitors can also advance manually
- Content: Claude writes 45 sample testimonials with realistic Utah buyer/seller scenarios and placeholder full names (e.g., "Sarah Mitchell"). Clearly commented so real ones can be swapped in
- Attribution: Quote + full name only (no city, no photo)
### Contact form
- Delivery: Email notification to Teressa via Nodemailer + SMTP (no database storage in this phase)
- SMTP credentials: `CONTACT_EMAIL_USER` and `CONTACT_EMAIL_PASS` environment variables — never hardcoded
- Success state: Inline — the form is replaced by a thank-you message ("Thanks! Teressa will be in touch soon.") when submission succeeds
- Spam protection: Honeypot hidden field — bots fill it in, humans never see it; submissions with the honeypot filled are silently discarded
- Validation: Required fields are name, email, phone, and message — validated server-side in the form action
### Page structure
- Section order (top to bottom): Sticky nav → Hero → Testimonials → Listings placeholder → Contact form → Footer
- Sticky nav content: Teressa's name as wordmark logo (left), anchor links on the right — Home, About, Listings, Contact — smooth-scroll to each section
- Listings placeholder: A tasteful "Listings Coming Soon" section with a brief description — no real data, just visual presence
- Agent portal: No link anywhere on the public site — Teressa navigates to `/agent/login` directly via URL
- Footer: Name + Utah real estate license number (`14196185-SA00` — NOTE: verify the last two characters, may be letters O or zeros) + copyright year + repeated nav links
### Placeholder assets
- Hero photo: reuse `public/red.jpg` from Phase 1 (already in the project)
- Listings placeholder: use a tasteful stock-style image or a solid brand-colored background with an icon — no real property photos needed
- Background section breaks: subtle texture or light gradient using brand cream/navy — no photography required for non-hero sections
- Icons: use Lucide React (already likely available) for any UI icons (phone, email, map pin for contact section)
### Claude's Discretion
- Exact hero photo crop/focal point and overlay gradient (if any)
- Mobile nav pattern (hamburger menu vs collapsed links)
- Exact card styling, shadow depth, border radius
- Animation timing beyond the 5-second carousel interval
- Exact color weights within the brand palette already established (navy `#1B2B4B`, gold `#C9A84C`, cream `#FAF9F7`)
</decisions>
<specifics>
## Specific Ideas
- The split-panel hero should feel like a natural continuation of the login page design — same brand colors, same photo of Teressa
- License number in footer: `14196185-SA00` — user was unsure if the last two chars are `00` (zeros) or `OO` (letters). Add a code comment flagging this for verification before launch
- The testimonials carousel should feel smooth and unobtrusive — not flashy
</specifics>
<deferred>
## Deferred Ideas
- None — discussion stayed within phase scope
</deferred>
---
*Phase: 02-marketing-site*
*Context gathered: 2026-03-19*