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red/.planning/phases/02-marketing-site/02-CONTEXT.md
2026-03-19 14:46:01 -06:00

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Phase 2: Marketing Site - Context

Gathered: 2026-03-19 Status: Ready for planning

## Phase Boundary

A single public homepage for Teressa Copeland Homes — professional real estate marketing presence for a solo Utah agent. Visitors land here to learn about Teressa, read client testimonials, see a listings placeholder, and submit a contact inquiry. The agent portal (/agent/*) is completely separate and not linked from the public site.

## Implementation Decisions

Hero section

  • Layout: Split panel — photo on the left, text content on the right (mirrors the login page feel)
  • Tone: Professional and polished — credentials, experience, trust-building (not casual)
  • CTA button: "Get in Touch" — smooth-scrolls to the contact form section
  • Copy: Claude writes the headline, subheading, and bio (professional Utah real estate agent framing). Wrap text in clearly commented placeholders so Teressa can swap in her own words before launch

Testimonials

  • Display: Auto-scrolling carousel — rotates every 5 seconds, pauses on hover
  • Navigation: Arrow controls and dot indicators so visitors can also advance manually
  • Content: Claude writes 45 sample testimonials with realistic Utah buyer/seller scenarios and placeholder full names (e.g., "Sarah Mitchell"). Clearly commented so real ones can be swapped in
  • Attribution: Quote + full name only (no city, no photo)

Contact form

  • Delivery: Email notification to Teressa via Nodemailer + SMTP (no database storage in this phase)
  • SMTP credentials: CONTACT_EMAIL_USER and CONTACT_EMAIL_PASS environment variables — never hardcoded
  • Success state: Inline — the form is replaced by a thank-you message ("Thanks! Teressa will be in touch soon.") when submission succeeds
  • Spam protection: Honeypot hidden field — bots fill it in, humans never see it; submissions with the honeypot filled are silently discarded
  • Validation: Required fields are name, email, phone, and message — validated server-side in the form action

Page structure

  • Section order (top to bottom): Sticky nav → Hero → Testimonials → Listings placeholder → Contact form → Footer
  • Sticky nav content: Teressa's name as wordmark logo (left), anchor links on the right — Home, About, Listings, Contact — smooth-scroll to each section
  • Listings placeholder: A tasteful "Listings Coming Soon" section with a brief description — no real data, just visual presence
  • Agent portal: No link anywhere on the public site — Teressa navigates to /agent/login directly via URL
  • Footer: Name + Utah real estate license number (14196185-SA00 — NOTE: verify the last two characters, may be letters O or zeros) + copyright year + repeated nav links

Placeholder assets

  • Hero photo: reuse public/red.jpg from Phase 1 (already in the project)
  • Listings placeholder: use a tasteful stock-style image or a solid brand-colored background with an icon — no real property photos needed
  • Background section breaks: subtle texture or light gradient using brand cream/navy — no photography required for non-hero sections
  • Icons: use Lucide React (already likely available) for any UI icons (phone, email, map pin for contact section)

Claude's Discretion

  • Exact hero photo crop/focal point and overlay gradient (if any)
  • Mobile nav pattern (hamburger menu vs collapsed links)
  • Exact card styling, shadow depth, border radius
  • Animation timing beyond the 5-second carousel interval
  • Exact color weights within the brand palette already established (navy #1B2B4B, gold #C9A84C, cream #FAF9F7)
## Specific Ideas
  • The split-panel hero should feel like a natural continuation of the login page design — same brand colors, same photo of Teressa
  • License number in footer: 14196185-SA00 — user was unsure if the last two chars are 00 (zeros) or OO (letters). Add a code comment flagging this for verification before launch
  • The testimonials carousel should feel smooth and unobtrusive — not flashy
## Deferred Ideas
  • None — discussion stayed within phase scope

Phase: 02-marketing-site Context gathered: 2026-03-19